2020 CXO Think Tank Summit

2020.9.16

Ritz-Carlton

Pudong, Shanghai, CHINA

THE DECISION-MAKING,

DEPLOYMENT AND GROWTH OF

COMPANIES WORLDWIDE IN

13:25-13:30   Opening Speech

Speaker：Head of Shanghai Lujiazui Financial City Authority

13:30-14:15 【Altitude Section】 Chinese Companies in the Wave of Globalization

Speaker：Zhiqin Liu, Senior Researcher, Chongyang Financial Studies Institute of Renmin University

As China is committed to a higher level of the open economy, further opening to the world, and promoting construction of a global cooperation platform, the rising space and speed of the Chinese market are increasing year by year. Therefore  more and more foreign companies choose to enter the Chinese market. For enterprises operating locally in China, new competitive relationships will occur. However, the strategy made by the foreign company in China has multiple complex integration relationships relying on third parties, which is not an easy barrier for competitors to break down. In this case, Chinese enterprises should reclassify competitors with different attributes in combination with the domestic market, so as to further define "competitors" or "partners".

14:15-14:35【Integration Section】Thoughts on“Going out” and “Coming in”

Speaker: Joanne Lu, MD, Carrier Commercial Refrigeration Asia

With the increase of "going global" of Chinese enterprises year by year, the full implementation of globalization strategy of many core enterprises is also imminent. However it also faces risks and challenges from law, politics, taxation, intellectual property rights and other aspects, as well as the "localization" of foreign enterprises.Whether it is “globalization” or “localization”, "communication" is one of the most important factors.Through in-depth "communication" with policies, business, and humanities in different countries, constructing a strategic layout suitable for enterprises will provide the foundation for its management, implementation and challenges. In particular, the management system, driven by innovation and competitors, is gradually accelerating the company's development. It is necessary to achieve differentiated operation based on the regional and national markets, although the enterprises don't have enough time to establish a standardized management system.

14:35 - 14:55 【Creativity Section】Localization Process of Globalization Innovation

Speaker：Hongfei Zheng, MD, Cargill Animal

The implementation of corporate globalization strategy has enabled innovative products with strong influence worldwide to continuously enter the Chinese market. This is a "battle" about "innovation" adaptability. Judgment, speed, and method are particularly important. For "innovation" providers, overcoming “acculturation" is an inevitable process of localization. From the perspective of the "innovation" recipients, providing effective and excellent experience in combination with local policies is one of the important conditions. In addition, for Chinese companies, how to effectively select "localized" technologies to fuel their own globalization strategies will also be an important issue.

15:15 - 15:55【Creativity Section】The Momentum of New China under Globalization;The Globalization of Chinese Traditional Industries

Speaker: Xin Yang, CFO & Executive Director & VP, Cifi Group

The Globalization Iteration of China's New Industries

Speaker: Yi Wang, Founder & CEO,  LAIX Inc.

All industries need to explore new normals after COVID-19 and define new strategic targets. When the customer cost rises, large-scale personalized businesses will operate to subvert the customer experience, and it may become a new driver for industry growth. Experts from consulting companies believe that the next 3 to 5 years will be a critical period for high-quality and sustainable development to many industries. It is also a key watershed event for the ecological trend of industries. Therefore, creating an intensive, intelligent growth, customer-centric, and technology-driven model is a common gene for many industries to face opportunities and challenges, and it is also one of the core engines of industry growth.

15:55 - 16:35 【Panel Discussion】The Effect of Future Globalization on Chinese Economy

Moderator:Chen Wu, Managing Director, The Economist Group

Panelist

Prof. Felix Oberholzer-Gee, Andreas Andresen Professor of Business Administration, Co-Unit

Head, Strategy, Harvard Business School

Zhiqin Liu, Senior Researcher, Chongyang Financial Studies Institute of Renmin University

Frank Li, VP, GEELY HOLDING GROUP

Hongfei Zheng, MD, Cargill Animal

With the expansion of "Reform and Opening up", "One Belt and One Road" and other policies, China’s

economy created new Regional Culture, Market Ecology, Business Pattern and User Behavior by

combining Chinese traditional culture and innovative elements.Emerging markets and Developed markets will trigger increment competition and stock competition respectively. No matter what the scale of companies and their respective strategies, the winner will always be executors who have insights into the future market.

16:35 - 16:55 Q&A

Asker :Laiye ; HELIOS

17:00 - 17:50 【Altitude Section】Competitive Strategy of Global Company in the Digital Era

Speaker : Prof. Felix Oberholzer-Gee, Andreas Andresen Professor of Business Administration, Co-Unit Head, Strategy, Harvard Business School

How to implement the global competitive strategy in the context of the complicated globalization ? In the rapidly changing digital age, it is difficult for company to maintain its sustainable dominance and market share at the same time. For large enterprises, their network effects might be very powerful.  Given the scale and the user base, it is relatively easy to maintain its position in the industry. However it is going to be very difficult to keep its high profit after the high-tech enterprises from the niche market join the competition. And this is also because of the need to continue to ensure their leading positions due to scale effects. For small enterprises, they focus more on users' willingness to pay and high profits. This will help them develop rapidly in the vertical field, and bring unique experience for end users. Nevertheless they cannot sustain high profits , given the network effects are their weakness, and a factor cannot be given up to become a large enterprise.

17:50 - 17:55 Close & Group photo

Speaker:  Chen Wu, Managing Director, The Economist Group